In line with the Week of Integrity’s 2024 theme, Integrity in Sustainability, KPMG Netherlands conducted a comprehensive survey exploring the gap between sustainability ambitions and the daily reality within organizations.

A significant majority (67%) of employees believe it is important for their organization to actively contribute to sustainability. However, the survey reveals critical gaps, including a lack of clear communication, insufficient support for sustainable behavior, and actions that fail to align with sustainability goals.

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Key Findings:

• Lack of Knowledge: While 66% of respondents state their organizations have sustainability goals, many are unaware of the steps being taken to achieve them. This lack of clarity often results in unsustainable behavior.

• Support for Sustainable Behavior: Only 47% of employees feel supported to act sustainably, and just 1 in 10 say there are consequences for unsustainable actions.

• Empty Words: Employees criticize leaders for not exemplifying sustainable practices, undermining the credibility of organizational goals.

 

Angela Ruepert from KPMG Netherlands emphasizes: "This research shows how crucial it is to back up words with actions, not just externally but also within the organization. Engaging employees in sustainability strengthens intrinsic motivation. In short: do what you say!"

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Linking Integrity and Sustainability
The Week of Integrity, organized by ICC, underscores the importance of integrity in achieving the Sustainable Development Goals (SDGs). This year’s theme challenges organizations to move beyond promises and demonstrate genuine commitment through actions. KPMG’s research highlights the critical role of integrity in fostering a sustainability culture and driving meaningful impact.

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For more information on the Week of Integrity, visit www.weekofintegrity.org.

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Read more here.